http://mashable.com/2008/01/28/facebook-applications-revenue/
"How much money does Facebook Apps make? Not too much, judging by results from VideoEgg, which serves ads to a network of Facebook apps. Earlier in the week, the company trumpeted about its so-called eggnetwork pulling in $1.5 million in ad revenue over the last five months, but that isn't too impressive, especially when you consider that VideoEgg's client list includes some of Facebook's most popular apps like Scrabulous, Flixster and Vampires. In all, the application network contains more than 150 Faceook-specific programs."
On the other hand, advertising agencies might just be suckers enough to bite. Just like they did back in the late 90s:
http://www.videoegg.com/press/ve_mediaweek/
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