The future of Anheuser-Busch's Bud.TV, which the brewer introduced with much fanfare early last year, remains in limbo, according to the company's top media executive.
Speaking at the Association of National Advertisers TV conference in New York yesterday, Tony Ponturo, president and CEO of the Busch Media Group, was less than enthusiastic about the service's prospects.
He described the online content offering as, "Not totally dead yet," and insisted that the company wouldn't kill the service altogether because, if nothing else, it provides, "a valuable link to the creative community." And it's creatives, after all, who produce ads.
But how Bud.TV evolves "is an open question," he said.
Monday, March 3
No Shit Sherlock headline of the day
A-B Exec Says Bud.TV's Future in Limbo
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment