If you are a Homestar Runner addict, then you are probably also a heavy viewer of the Strongbad Email animated webisodes/podcasts.
They took the same approach with their upcoming Wii game. Not just a one-time game experience, they are breaking it out of the "game level" approach to gaming. Instead releasing it as syndicated game content = 5 "episodes" released one month apart. And I'm sure future options to release more game episodes for an additional fee.
Here's the details and a totally awesome game trailer.
The creators are extremely anti-commercial (they could have sold out to Cartoon Network years ago), so it would be surprising if they accept marketing dollars. But the opportunity for product placement or sponsorship of "bonus scenes" could be huge.
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