Matt Freeman Quits Tribal DDB for Top Job at GoFish
Matt Freeman, the executive who was handpicked a decade ago to build the Omnicom Group digital network Tribal DDB, is stepping down as the agency's CEO to head up GoFish, a publicly traded digital ad network.
The pool of senior marketers with strong interactive experience is not very large, and agencies have been hoarding them ever since the dotcom bust. So they will be a primary focus of recruiters.
The advertising industry is also notorious for incestuous feeding/swapping of talent. Will be interesting to see how it fairs as that talent pool shrinks. Without a doubt they will need to start hiring people from smaller webshops/specialty agencies, or second tier markets, who will struggle with being part of a much larger and complex agency structure.
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