I attended a dinner last night of Chicago online marketing gurus as part of the Conspiracy to Change Advertising. It was hosted by Eyeblaster and a nice informal opportunity to discuss the state of interactive. Two interesting concepts came out of it:
Microspamming:
The act of setting up a microblog account such as Twitter, Facebook status, etc. for the sole purpose of pushing out as much random information as possible, with little concern if the recipients are reading them. Specifically for those Twitterers who push out more feeds than they consume/subscribe to.
Behavioral Targeted TV Ads:
When your digital TV and computer start sharing the same IP address, why can't Google serve up dynamically-targeted TV spots based on your online browsing habits (as captured by AdSense and Doubleclick tracking)? Which means 'round the clock Webkinz ads in my house.
We are looking for participants from the "client side" (i.e. marketers who actually pay the bills, versus those of us who collect the money). Let me know if you are interested.
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