Maybe not the complete answer to measuring social media efforts, but possibly a good first step. Will be interesting to see how long it takes them to get acquired by Doubleclick or Atlas. Er, I mean, Google or Microsoft.
'BuddyBrain' Helps Clients Track Social Apps
Social media technology startup Buddy Media has launched a nerve center for its clients to track the progress of their social applications within the amorphous realm of social networks and user-generated content. Modeled after the human brain, the new BuddyBrain service is split into four "lobes" beginning with an intelligence center where clients can track real-time campaign results, including install rates, average time spent, and retention rates.
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