Our Taco Bell online game was fairly successful in reaching a lot of people online. So we're trying it again for another client = MilkPEP to reach teens/tweens.
This time we're testing two types = one game purchased via online media on Neopets.com, and another launched organically via Kewlbox. Will be interesting to see how they perform against each other. We have a fixed CPM for Neopets which includes traffic-driving banners on their site. Kewlbox charges a fixed fee for game development, so its CPM is dependent on how many game plays we receive over time. Distribution hopefully goes viral via their gaming network and encouraged game embedding.
Neopets game:
http://www.neopets.com/games/play.phtml?game_id=1043
Kewlbox game:
http://www.kewlbox.com/games/gameDetail.aspx?gameID=308
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