Elf Yourself is back again. This time it gets the official Jib Jab treatment, which is an interesting switch considering how successful everyone claimed it was last year. Why dump the agency that brought you the idea and kept it alive for two good years? Maybe they are looking to make it more virable. (might help that they offered to do it for free)
Regardless, it will be a good test to see if Office Max can maintain the momentum for a third year. In an Internet world of always on content, marketers usually cannot resist the opportunity to keep their microsites alive well past their expiration date.
This turns the WWW into a living archive of old campaigns and brief successes. Yes, I'm talking to you Burger King, Xbox, Sega, CareerBuilder, Milk. Your 15 minutes of fame seems to have its own long tail.
Office Max has the sense to limit theirs to the holidays. At some point it will start smelling musty and dated. But, just like that crumbling childhood ornament, you probably can't resist pulling it out every year and hanging it back on your tree.
Go ahead, relive the memories.
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