Simple = Fun = More Fun = Fun You Will Share

http://lab.andre-michelle.com/tonematrix

I love this. It's simple. Takes 15 seconds and zero instructions to learn to use. You can play with it for at least 5 minutes without getting bored. 15 minutes before you realize that you were supposed to be doing something else.

Too often we abuse technology to make our consumer experiences cool or cutting edge. Complexity kills you on the Internet. Too many added features and users just won't use them.

So strip down your rich media banners, your widgets, your embeddable tools, your viral streaming microsites. Instead provide what consumers have always wanted = simplicity.

(first person to turn this into an audio Tetris-style casual game wins)